CRM and Personalization Manager

The CRM and Personalization Manager owns the strategy and execution of all email and customer relationship management (CRM) marketing efforts, driving customer acquisition, retention, and lifetime value through personalized, automated, and data-informed campaigns, ensuring seamless integration with broader marketing initiatives.

REPORTING AND ORGANIZATIONAL RELATIONSHIPS: Reports directly to SVP Marketing and Digital. Will work closely with Marketing staff and Leadership.

ESSENTIAL JOB FUNCTIONS

• Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content.
• Work with Marketing staff to maintain accurate status on all active email and marketing projects.
• Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment.
• Utilize CRM data to segment audiences, build personalized journeys ...