Creative Strategy Lead - KULIN (St. Catharines)

The Role

As a Creative Strategy Lead, you will be the lead strategist on some of our agency's most important accounts while also coaching and managing a team of 1-3 creative strategists. You will lead ideation and push boundaries, while working to achieve client goals. Collaborating closely with both clients and internal teams, you'll develop research‑based and purposeful creative pipeline recommendations, while balancing short and long term considerations. You will work hand‑in‑hand with our designers and video editors to bring concepts to life, providing explicit creative direction and constructive feedback throughout the production process. You don't need to be a designer, but you should have strong visual instincts and enough production literacy to speak the language of design, motion, and post so the work we develop matches the strategy behind it. You will be proactive with creative analysis and identifying actionable insights based on creative performance metrics t...