Creative Strategy Lead - KULIN (Moncton)

Overview

We're looking for a Creative Strategy Lead who can manage and develop a team of creative strategists while staying close to the work themselves. You and your team will craft data-driven pipelines, briefs, assist with UGC projects, and develop creative strategies that enhance performance for our diverse base of DTC clients.

Key Responsibilities

• Coaching and QA for Creative Strategists, including brief writing, creative analysis, research, reporting, and general problem solving.
• Thought leadership – bringing forward new ideas and ways of working.
• Collaborate with clients and the team to understand brand vision and voice.
• Engage with clients and team in purposeful and collaborative conversations and pitching new creative hypotheses and concepts.
• Collaborating directly with designers and video editors on ad production – providing strategy, data, creative direction, and detailed feedback to ensure the final out...