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Country General Manager Kenya

Dufry

Kenya, Kenya, Kenya Full-time February 25, 2026

Found Description


Role Profile



Key Accountabilities


In charge of the general management and the commercial activities of the Dufry shops, and accountable for the retail standards within the area to maximize profitable sales and manage local relationships.

Operations

Ensures correct and complete implementation of the commercial plan for the companies under his/her scope

Adding value and knowhow to the execution of the operating model and adapting the organization to local needs

Participate in determining the correct sales strategy for the leading Country

Define all commercial criteria to be applied in the shops (Lay out, Pricing, Promotions, Category selection…) in coordination with Marketing and Category Management

Ensure that decisions and recommendations from the leading Country are applied in shops

Regularly visit point of sales

Ensure that shops are run in accordance with legal rules and technical speci...

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