Copywriter

The Herbalist is looking for a Copywriter to own every word this brand sells with — Meta and Google ad copy, website copy, and our entire email programme in Klaviyo, including building the automations behind it.

This is not a traditional content writer role.

We are looking for someone obsessed with:

• Words that convert
• Hooks and headlines
• Email flows and automation
• Split testing everything
• Reading the data on their own copy

This is an analytical writing job: you'll always know exactly which words are converting, and you'll always be running a test.

What You’ll Be Doing:

• Writing Google & Meta ad copy
• Building, launching and optimising Klaviyo flows hands‑on — welcome, abandoned checkout, post‑purchase, winback etc.
• Running always‑on split tests in Klaviyo — subject lines, hooks etc.
• Writing campaign emails for launches and promos
• Sharpening website an...