Coordinator Marketing Programs

Description

Support the EAR & AFIG Marketing Team on various tasks and activities related to reporting, analytics and operations such as leveraging data and analytics to showcase EAR & AFIG marketing results; creating and managing new Seismic and Hearsay accounts; and supporting operational needs. Person will have field interaction and engagement expectations.

Key Responsibilities

Work with multiple teams to increase use of data and analytics in order to showcase EAR & AFIG marketing results (PowerBI experts, Salesforce team, EAR reporting, AFIG operations).

EAR (AFG, AAG, AFIG); AFIG Business Development; AFIG Onboarding / Program Marketing.

Help analyze EAR engagement in channels and with tactics including ESA, Events, LinkedIn, Marketing Cloud, Careers site, Native ads and AdvisorHub.

Use correlation of channel engagement to conversion to inform EAR / AFIG strategy – driving business results.

Develop dashb...