Conversion Tracking Implementation Specialist (Xico)

Conversion Tracking Implementation Specialist (Development Skills Required)

As our Conversion Tracking Implementation Specialist, your primary focus will be implementing solutions to track web events and conversions, ensuring that code triggers correctly, data is sent accurately, and everything runs smoothly. You will be responsible for coding or, if higher development skills are required, coordinating the coding of custom solutions to ensure flawless conversion tracking and accurate data flow across all marketing channels. Regular tasks include diagnosing, maintaining, troubleshooting, debugging, and optimizing tracking systems.

Responsibilities

• Set up, maintain, monitor, and troubleshoot online and offline conversion tracking for campaigns across all digital marketing channels for data capture and reporting.
• Write or coordinate writing of custom scripts using PHP and JavaScript to ensure integration of tracking data from various sources. <...