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Content Strategist - Fashion E-commerce

Forge Labs

Bengaluru, Karnataka, India Full-time July 17, 2026

Found Description

About the Role

We're looking for a Content Strategist to be the driving force behind our brand's content: messaging, planning, scripting and execution, across 3 brands. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.


Key Responsibilities

Strategy & Planning

  • Own the content strategy and calendar across web, app, social, email, and campaigns
  • Translate business goals (conversion, retention, brand awareness) into actionable content plans
  • Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post-purchase
  • Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events

Messaging & Scripting

  • Define and maintain brand tone of voice, messaging pillars, and c...

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