Content & Marketing Assistant Manager

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

• Carry out competitive analysis covering music genres, major streaming platforms and user music consumption behaviors.
• Take charge of overall promotion coordination for music projects with support from data insights and market trends.
• Formulate release strategies and marketing plans, and refine core selling points, product positioning and narrative promotion angles.
• Oversee t...