Commercial Intelligence Analyst (Monterrey)

BAT MEXICO IS LOOKING FOR A COMMERCIAL INTELLIGENCE ANALYST

Seniority Level: Entry Level
Function: Digital Business Solutions - Marketing
Location: Monterrey, Mexico

ROLE POSITIONING AND OBJECTIVES

WHAT YOU WILL BE ACCOUNTABLE FOR

• Conduct comprehensive company profiling, track macroeconomic trends, and analyze industry information along with other business intelligence metrics to support strategic decision‑making.
• Execute & regularly maintain the financial analysis models pertaining to Marketing Investment, Promotional spend for both traditional & new categories.
• Track monthly Marlin & RSD vigente price points & update pricing forecast models accordingly.
• Revamp & maintain pricing forecast dashboard by different metrices e.g., key accounts, states, chains etc.
• Extract relevant information from systems such as MicroStrategy/dashboards & update the team on commercial KPIs, performance, state level view...