Chef.fe Engagement Marque, BU Fragrances Luxe

A Day in the Life

As the Brand Engagement Manager for our luxury fragrance portfolio, you will be the voice of our brands, orchestrating their presence across all channels. You will be responsible for planning and executing 360° engagement strategies to build brand awareness and create a strong connection with our consumers.

Responsibilities

• 360° Strategy: Develop and lead integrated engagement plans (media, social, influence) in collaboration with Marketing and Activation teams.
• Content & Social Media: Own and manage the content calendar across our platforms, ensuring the consistency of our fragrance brands' image and tone of voice.
• Influence & Partnerships (A&I): Drive the influence strategy, from selecting creator profiles to managing partnerships and events, to maximize our impact.
• Performance Management: Manage the media and influence budget, analyzing campaign performance and ROI to opt...