Channel Specialist - Direct Marketing

Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates. 

Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals. 

Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in‑flight performance with campaign team. 

Support AI‑enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance. 

Run A/B tests and document learnings; update playbooks and libraries based on performance insights. 

Track and report channel KPIs (open/click rates, CTR-to-convers...