Channel - Direct Marketing

Channel Specialist Direct Marketing
Locations: Gurugram / Pune Role Overview

The Channel Specialist Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. The role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends-ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.

Key Responsibilities Content Assembly & Readiness

Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars.

Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards.

Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions.

Workflow O...