Channel Development & Activation Lead

🚀 Role Overview

We are looking for a dynamic and result-oriented Trade Marketing Manager to drive market activation, channel development, and in-store visibility initiatives.

Role under Sales function, Reporting To: Head – RTM and Trade Marketing

⚠️ Individuals without FMCG exp., and South India market exposure will not be considered.

🎯 Key Responsibilities

📊 Develop and execute trade marketing strategies across channels

🤝 Work closely with Sales teams to drive volume growth and market share

🛒 Plan and implement promotions, schemes, and visibility programs

📈 Analyze market trends, competitor activities, and campaign effectiveness

💰 Manage trade marketing budgets and ROI tracking

📍 Ensure strong execution at retail and distributor levels

🎪 Execute consumer activation campaigns, sampling, and in-market promotions

🏪 Lead r...