CBIA SEAT Activation Manager - APAC

About the role

Reporting into the APAC OU Market Activation Lead, this role ensures the OU remains closely connected to our consumers, shoppers, and customers at the cluster level across APAC. It acts as a critical link between the OU and the Cluster in key areas, supporting the growth agenda through insight and analytics.

Key Responsibilities

• Translate OU insights and analytics into actionable strategies for clusters/markets to support growth.
• Drive cross-category growth priorities through consumer and shopper understanding in the Cluster (e.g., Healthy aging, Liquids, Dcommerce).
• Support the category OU CBIA team in executing research and consumer understanding in the cluster with excellence.
• Coordinate with enterprise colleagues across clusters to understand performance drivers and partner on strategically critical customer projects.
• Shape and drive shopper and consumer insight projects linked to relevant local ...