Found Description
CBIA SEAT Activations Manager
Reporting into the APAC OU Market Activation Lead, this is a critical role ensuring the OU remains closely connected to our consumer, shopper and customer at cluster level across APAC. The role will act as a critical link point between the OU and the Cluster in key areas.
Key Responsibilities
- Taking OU insights and analytics and driving relevancy and applicability deep into the clusters/markets to support the growth agenda.
- Drive the key cross‑category growth priorities via consumer and shopper understanding in the Cluster (e.g. Healthy aging, Liquids, Dcommerce).
- Support the category OU CBIA team to execute research and consumer understanding in the cluster with excellence.
- Work alongside enterprise colleagues across the clusters to understand performance drivers and partner on strategically critical customer projects.
- Shape and drive shopper and consumer related insight projects link...