Found Description
Job Title: Category Manager
Job Summary
The Category Manager is responsible for driving the growth, positioning, and profitability of assigned product categories through strategic marketing and commercial initiatives. This role requires a strong marketing background and hands‑on experience working with and managing external marketing agencies to execute high‑impact campaigns and brand strategies.
Key Responsibilities
- Develop and execute category strategies aligned with overall business objectives
- Lead end‑to‑end marketing planning for the category, including campaigns, launches, and promotions
- Manage and collaborate with external marketing agencies (creative, digital, media, PR) to deliver effective campaigns
- Brief agencies, review deliverables, and ensure alignment with brand guidelines and business goals
- Analyze market trends, customer insights, and competitor activity to i...