Category Manager Consumer Products

As the newest member of our Product & Marketing department, you will define the strategy and marketing mix for assigned products across relevant distribution channels and target groups. You will be responsible for ensuring the implementation of plans according to local needs while remaining strictly aligned with our global and regional strategy. Furthermore, you will act as the key internal and international point of contact for your assigned categories, serving as the vital link between global, regional, and local teams.

Responsibilities

• Category Strategy: Forecast market development and design growth plans. Conduct qualitative and quantitative analysis of competitors, pricing, and trends to identify portfolio gaps.
• Marketing Mix (4Ps):
  • Product: Curate the best range for the local market and target consumers.
  • Price: Set competitive pricing and RRP guidelines aligned with global margin targets.
  • Place: Maximize product...