Found Description
Job Description
The Media Buyer negotiates with media vendors to secure the most cost‑efficient and effective delivery of planned broadcast objectives; balancing price with quality factors. The negotiation is reflective of the strategy and brand requirements of approved campaigns in TV, Radio and OLV in a team environment.
This role requires a candidate who is analytical, math proficient and well organized with great attention to detail. The candidate must be well informed of the TV, Radio and OLV landscape (programming, trends, formats, ownership) and research.
Responsibilities
- Negotiate approved campaign executions – TV (including linear optimized), Radio & OLV with minimal assistance from senior leads within the immediate team.
- Negotiated campaign executions must deliver against any Broadcast pricing commitments.
- Negotiate with media vendors regarding tactical aspects of the media buy to achieve campaign objectives ...