Found Description
Business Segment Lead role
At Alan, we split the French market into several business segments, each corresponding to a category of clients (by size or industry). The Business Segment Lead’s role is to reach market leadership in their given segment. To succeed, you will need to (1) articulate a vision for your segment, (2) define priorities and resources to deliver, and (3) make strategic decisions for your segment based on market insights.
- Market intelligence : Build expertise on our market and competitive landscape; work both quantitatively (sizing) and qualitatively (customer pain points and needs).
- Value proposition and pricing : Differentiate our offer from the market; identify the best product offering to become a leader in this segment.
- Go‑to‑Market strategy : Work on renewal (account management) and expansion strategy (business development); adapt and innovate in distribution channels, sub‑segments, and partn...