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Business Development & Customer Marketing Manager - Thailand & Indochina

The Hershey Company

Thailand, Bangkok, Thailand Full-time February 23, 2026

Found Description

Summary:


The role leads the commercial agenda for the FMCG business within the assigned markets (Thailand & Indochina – Cambodia, Vietnam, Indonesia). This role drives top‑line & bottom-line growth as well as market share through strategic account management, distributor leadership, and flawless execution across all channels. The role also owns the trade investment strategy, demand forecast accuracy, and in‑store excellence to ensure brand availability, visibility, and conversion.

Key Deliverables:

  • Deliver on the P&L, including net sales, trade spends, gross profit, and deliver sales KPIs for the rest of the markets

  • Ensure optimal brand experience and category management for relevant brands/categories in the market

  • Set, manage and track marketing budgets (Trade Spends, Consumer Promotion Spends)

  • Achieve the optimal supply chain platform for the markets, including forecast accuracy, WMAPE, and OTIF
  • ...

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