Found Description
Business Analyst - Digital Marketing
Key Responsibilities
1. Product Insights & Customer Journey
- Utilize behavioral and transactional data to deeply understand the personal loan customer journey, specifically mapping out critical drop-off points within the application flow.
- Generate insights that directly inform product development, feature prioritization, and user experience (UX) improvements on our platforms (app/website) to reduce friction and improve application completion rates.
- Perform deep-dive analysis on customer churn, loyalty, and lifetime value (CLV) to drive retention and cross-sell strategies.
2. Telesales Efficiency & Strategy
- Analyze telesales performance data (call volume, connect rate, conversion rate, talk time) to identify bottlenecks and efficiency gaps, particularly in the lead-to-disbursement stage.
- Develop predictive models (e.g., Lead Scoring Models, Propensity-to-Buy Models) to pr...