Found Description
Role Overview
Seco is looking for a Brand Specialist to strengthen our brand direction and long‑term relevance worldwide. You will be part of the Marketing Strategy and Customer Insights team, translating strategic direction into a clear brand position and narrative that guides marketing, communication and experience design across markets and channels.
Key Responsibilities
- Define, refine and embed Seco’s brand strategy and framework.
- Translate strategic direction into a clear brand position and narrative for marketing and communication activities.
- Develop a digital‑first, experience‑led brand identity across digital and physical touchpoints.
- Ensure brand strategy informs initiatives, experiences and transformation programs.
- Support brand integration in mergers and acquisitions, aligning acquired brands with our architecture.
- Safeguard brand equity through strong governance and consistent execution.