Found Description
1400 Castlefield Ave, York, ON M6B 4C4, Canada
Job Description
We are looking for a Brand Marketing Manager who is inspired by our heritage, driven to deliver results the right way, and energized by bold thinking. In this role, you will lead and execute key elements of Roots’ global marketing strategy, bringing integrated campaigns to life across channels and markets. You will play a pivotal role in shaping how our brand shows up—ensuring every customer touchpoint is consistent, creative, and deeply connected to who we are.
Key Responsibilities
LEAD CAMPAIGN GO-TO-MARKET
- Drive end-to-end campaign execution, developing detailed workbacks, timelines, and deliverables
- Partner cross-functionally to ensure cohesive, on-brand campaign presentation across all channels
- Act as the primary liaison across teams, ensuring alignment and clarity throughout execution
- Review and approve campaign assets to ensure co...