Found Description
Role Overview
We are seeking a Brand Manager to drive the growth of our Credit Brands by developing business‑driven initiatives that positively impact brand building.
Responsibilities
- Drive brand building in a highly competitive category through strengthening brand positioning.
- Develop marketing strategies, plans, and actions that consider business priorities, user needs, cultural growth opportunities, and long‑term vision.
- Generate briefs and strategies that connect business ambitions with brand perspective in unified and consistent initiatives.
- Own and guide marketing campaign development through creative and media judgment and collaboration, ensuring correct execution across offline and online touchpoints such as social media, influencers, TV, OOH, in‑store materials, partnerships, etc., within the required timelines.
- Identify opportunities or business and brand problems through user insights and cultural unders...