Found Description
Role Summary:
The Science Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.
Responsibilities:
- Strategic Growth & Omni-Channel Execution : Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analyti...