Found Description
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
Role Overview This role is responsible for leading all above‐the‐line (ATL) brand communication, media planning and execution, annual media partnerships, and creative services for FIL and MMF. This role acts as the central authority for mass‐reach brand communication, ensuring that all high‐visibility initiatives reflect a consistent, credible, and long‐term brand identity. It combines strategic judgement, execution discipline, and creative stewardship, working closely with media agencies, creative partners, and internal stakeholders. The role requires maturity, brand sensitivity, and strong agency‐handling capability, as decisions made here directly impact the organisation's public perception, recall, and ...