Brand Manager

Job Summary

The Marketing Brand Manager is responsible for developing, executing, and maintaining brand strategies that strengthen brand equity, increase market share, and drive customer engagement. This role ensures brand consistency across all marketing channels while collaborating with cross-functional teams to deliver impactful campaigns aligned with business goals.

Key Responsibilities

• Develop and implement comprehensive brand strategies and positioning
• Manage brand identity, messaging, and visual standards across all platforms
• Plan and execute integrated marketing campaigns (digital, print, social, events)
• Conduct market research and competitive analysis to identify trends and opportunities
• Collaborate with product, sales, creative, and external agencies to support brand initiatives
• Monitor brand performance using KPIs and analytics; prepare performance reports
• Manage brand budgets...