Found Description
**Brand Manager for Abbott Diabetes Care, office Baar**
**Primary Objective of Position**
• To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales.
• Have a broad and deep product knowledge and be responsible for product
trainings as appropriate.
**Major Accountabilities**
• To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential.
• Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.
• Develop or localize multichannel marketing projects in accordance with relevant functions.
• Budget planning and tracking for ensuring promotional campaigns are within
agreed spending limits and A&P reporting is accurate, incl. accruals, for owned
projects.
• Assist in preparing...
**Primary Objective of Position**
• To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales.
• Have a broad and deep product knowledge and be responsible for product
trainings as appropriate.
**Major Accountabilities**
• To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential.
• Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.
• Develop or localize multichannel marketing projects in accordance with relevant functions.
• Budget planning and tracking for ensuring promotional campaigns are within
agreed spending limits and A&P reporting is accurate, incl. accruals, for owned
projects.
• Assist in preparing...