BRAND MANAGER (6 Months Fixed Term Contract)

Short Intro and About the Job

To take responsibility for growing the brand equity and Danone’s presence in the market, within the Mainstream portfolio. Ultimate measures of success will be the profitable launch of new products and the sustainable growth of the brands in the portfolio.

Key Areas of Responsibility

1. Business Management

• Monitor Mainstream’s portfolio sales performance (volume, value, profitability) & drive internal engagement around brand growth ambitions.
• Understand Mainstream’s brand and business value drivers and recommend data-based choices to allocate resources.
• Own Mainstream’s brand P&L and drive bold, data-based decisions to deliver sustainable and profitable brand growth.

2. Craft Brands

• Use consumer insights and brand understanding to identify meaningful tensions that the brands can address.
• Create a list of potential platforms and recommend the right mix...