Brand Identity

Project Overview
I am building a boutique consultancy brand in the field of Strategic Marketing & Brand Leadership.
Brand name:
Viola Schweizer
Strategisches Marketing & Markenführung
This is not a creative agency, not a social media brand, and not a lifestyle business.
It is a strategic, structure-driven consultancy focused on clarity, direction, and long-term brand architecture.
I am looking for a designer with a strong understanding of premium, minimal B2B branding.
Brand Positioning
The brand stands for:
- structure
- clarity
- strategic leadership
- brand architecture
- long-term growth logic
It should feel more like an architecture studio or a boutique strategy firm than a marketing agency.
Desired Brand Feel
The brand should communicate:
- calm confidence
- intelligence
- clarity
- structural thinking
- premium quality
- understated authority
- It should not feel loud, trendy, playful, or overly creative.