Found Description
About the Company
Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality.
Responsibilities
- Own Defend’s brand strategy, positioning, and long-term narrative
- Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
- Lead GTM strategy for new product and feature launches
- Partner with the Creative Director to shape creative direction and storytelling
- Act as the internal voice of the customer across Product, CX, Sales, and Leadership
- Own brand health metrics including awareness, consideration, and preference
Requirements
- 7+ years of experience in brand management, marketing strategy, or product marketing
- Proven track reco...