Brand Director - Chevrolet Canada

Job Description The Brand Director, Chevrolet Canada is accountable for the Chevrolet brand’s overall success in Canada, including sales growth, market share, profitability, EV leadership, dealer performance, and customer outcomes. Acting as the general manager of the Chevrolet business, this leader will set strategy and drive performance across the full portfolio.

Reporting & Relationships Reporting to the Vice President, Sales, Service & Marketing, this role serves as Chevrolet’s primary Canadian advocate with GM Canada, the dealer network, customers, and Global Chevrolet. It requires a strategic, collaborative leader who can align cross‑functional teams behind one Chevrolet Canada business plan.

Strategic Responsibilities Canadian Market Planning, Product Strategy, Pricing & Packaging

Partner with Canadian Product Planning and Global Chevrolet to shape product, pricing, and packaging strategies that strengthen competitiveness, residual values, customer val...