Found Description
Club Cali is seeking a talented graphic designer to craft a distinctive brand identity for a premium ghost kitchen and catering service inspired by California deli culture. The project centers on developing a retro-modern, California-cool aesthetic that is both fresh and artisanal, while conveying reliability and creativity. The brand identity will be applied across compostable packaging, delivery vehicles, and digital platforms, targeting film production crews and local professionals who value both quality and originality. The ideal designer will have a strong command of typography and a keen eye for visual storytelling, able to translate the soul of California’s iconic delis into a cohesive, memorable brand presence.
Deliverables
- Design a primary logo featuring the slogan Sandwiches for Friends
- Create a simplified, stamp-style mark suitable for stickers and social media
- Develop a cohesive typographic system reflecting a retro-modern, ...