Brand Content Manager

Description

Brand Engagement Strategy Implementation: (25% resource allocation)

· Work with the Brand Engagement Director to define and execute the company’s brand-led Impact Agenda.

· Identify opportunities for partnerships to enhance MLJ’s reputation in field of longevity economy and in developing our Manulife Longevity Institute in Japan.

· Support the development of the Content Strategy to support MLJ’s differentiation ambition by working together with internal teams and external vendors.

Brand Engagement Campaign Management: (50% resource allocation)

· Together with the Brand Engagement Director, manage content development and campaign efforts, ensuring alignment with brand strategy and objectives.

· Deliver key annual projects such as the Asia Care Survey in Japan, and collaborate with teams (internal and external) to develop compelling hypotheses, questions, storylines and amplification plans.

· Collaborate with i...