Brand Communications and PR Director

Brand Communications and PR Director

The Brand Communications and PR Director is responsible for overseeing all corporate and brand digital and PR initiatives, ensuring an always-on social media presence, digital campaigns, community management and digital brand building across all relevant platforms. The role devises crisis communication plans, serves as the official spokesperson, and provides strategic direction for corporate social responsibility and advocacy programs.

Overall PR Strategy and Development

• Oversee all brand and corporate PR requirements from strategy development to evaluation.
• Oversee timely implementation of PR campaigns across clusters and regional business units.
• Evaluate effectiveness of PR programs in terms of impact and share-of-voice.
• Actively engage and partner with influencers (social or media practitioners) to build brand reputation.

Corporate CSR and Advocacy Programs