BA – Segment Management - Lending lifecycle

Role Summary

The Business Analyst – Segment Management is responsible for designing, analyzing, and continuously optimizing customer segments across the lending lifecycle. The role sits at the intersection of business strategy, advanced analytics, and execution, acting as a strategic partner to Product, Risk, Marketing, Operations, and Finance teams. It requires a hybrid BI + BA profile with deep hands‑on data analytics and strong business logic, financial acumen, and structured problem‑solving skills. The individual will translate complex data into actionable segment strategies that drive portfolio growth, profitability, risk balance, and customer experience.

Key Responsibilities

• Segment Strategy & Design
  • Design and maintain customer segmentation frameworks across the end‑to‑end lending lifecycle, including acquisition, risk, value, and behavioral segments.
  • Define clear segment objectives, eligibility rules, and success metrics alig...