B2B Marketing Operations Senior Analyst

Join Mastercard as a Senior Analyst in B2B Marketing Operations in Toronto, Canada. Your role will involve crucial campaign execution and data optimization, enhancing lead management efficiency.
In this role, you'll be tasked with ensuring seamless execution of marketing campaigns while impacting lead data management and performance reporting. Collaborating with various teams, you will help drive continuous improvement and optimize B2B marketing processes leveraging tools like Salesforce and Marketo. Your analytical skillset will be key in identifying optimization opportunities.
Key Responsibilities:
• Execute lead-to-revenue lifecycle support
• Manage lead scoring and data cleanliness
• Collaborate on campaign measurement and support
• Drive MarTech process optimization
• Analyze funnel performance for improvements
Requirements:
• Experience in B2B or sales operations roles
• Degree in marketing, analytics, or similar
• Hands-on experience with CRM sys...