Found Description
Overview
We're seeking a seasoned B2B email marketer with technical expertise to drive lead generation and campaign execution. The ideal candidate will have hands-on experience with DNS records, Active Campaign and Instantly, lead generation and persona creation in Apollo, and list cleanup and targeting for specific audiences.
Responsibilities
- Develop and execute multi-channel B2B marketing campaigns
- Manage and optimize technical aspects of marketing automation platforms
- Create and refine target personas for key audiences
- Analyze campaign performance and adjust strategies accordingly
Requirements
- 3+ years of B2B marketing experience
- Technical expertise in DNS records, marketing automation, and CRM systems
- Proven track record of successful lead generation and campaign execution
- Strong understanding of persona-based marketing and targeting