B2B Demand Generation Manager Role at Lyft

Elevate Lyft's B2B marketing success as a Senior Demand Generation Manager. This hybrid role focuses on creating impactful strategies for Business Travel and Healthcare.
As part of Lyft's marketing team, you will spearhead demand generation initiatives that drive customer engagement and pipeline performance. You will lead a small team while coordinating with Sales and Product departments to ensure strategies are executed effectively. This role emphasizes accountability in measuring pipeline contributions and optimizing client journeys.
Key Responsibilities:
• Own and execute a comprehensive B2B demand generation strategy
• Design customer journey frameworks for seamless engagement
• Lead initiatives to optimize retention and expansion marketing
• Establish priorities in alignment with campaign objectives
• Collaborate on lifecycle engagement strategies and enhancements
Requirements:
• 7+ years of B2B marketing experience, with strong demand gen focus
• Dem...