AVP, Digital Transformation (GEGM)

The Head of Digital Transformation leads the Digital Transformation Department within the Marketing & Digital Transformation Division. This role is responsible for defining and executing the overall digital transformation strategy, ensuring alignment with business priorities, and driving the delivery of strategic digital initiatives. The Head acts as the primary liaison between business units and technology teams, overseeing governance, resource allocation, and the successful implementation of transformation projects.

• Develop and drive the digital transformation strategy, ensuring alignment with the company’s customer‑centric growth objectives and plan.
• Oversee the governance of all digital initiatives, ensuring compliance with corporate standards and regulatory requirements.
• Manage the department’s budget, resource allocation, and vendor partnerships for transformation projects.
• Lead cross‑functional collaboration between business unit...