AVP, Digital Marketing Strategy at Definity

Drive digital marketing strategy at Definity as the AVP of Digital Marketing & Operations. Focus on lead generation and UX improvements while utilizing hybrid work arrangements.
This high-impact role includes oversight of Definity's digital marketing function, emphasizing a robust content program and innovative AI-driven strategies. You will lead efforts in building operational frameworks, ensuring brand consistency, and converting online engagement into value. Foster a data-driven culture to enhance decision-making and strategy implementation.
Key Responsibilities:
• Architect a comprehensive digital marketing strategy
• Harness AI innovations in search for better visibility
• Manage technology stack for operational efficiency
• Enhance UX and digital touchpoints for customer interaction
• Establish quality metrics and analytics for performance
Requirements:
• Over 10 years in marketing, with 4+ in leadership
• Demonstrated ability in digital ecosystem te...