AVP, Customer Research

The AVP, Customer Research leads the enterprise customer research function, ensuring high-quality, decision-ready insights that shape strategy, enable growth priorities, and embed the customer voice across Canadian Tire Corporation. Reporting to the VP, Customer Strategy & Enablement, this role oversees research strategy, vendor and panel ecosystems, and insight delivery in support of CCG, Lighthouse initiatives, category strategy, and enterprise performance management. The AVP partners deeply with Marketing, Merch, Digital, Loyalty, Owned Brands and Corp Dev to ensure research investments are prioritized, actionable, and clearly linked to business outcomes.

Key Responsibilities

• Own enterprise customer research strategy and portfolio aligned to True North Strategy, CCG, Lighthouse enablement, and key enterprise priorities, including intake, prioritization, design, execution, and synthesis of insights.
• Ensure research directly informs decision-mak...