Found Description
Position Summary:
The primary objective of this role is to develop and drive TaylorMade Golf's multifaceted approach to consumer experiences in the field; including custom fitting approach, training, fitting events, Staff Players and all other experiential touch points in order to create a best in class presentation while supporting quality sell-through.
This person will create and lead the Resort Property Business as well as Green Grass Business for the region.
Essential Functions and Key Responsibilities:
- Lead the development and execution of the strategic experiential plan, working cohesively with the marketing and sales teams.
Maximize sell-through across channels and drive market share gains for the TaylorMade brand and product lines.
- Cultivate solutions that improve and provide consistency to the overall customer experience around Experiential Fitting events, Demo Days and other direct to consumer interactions.
- Responsible for the creation and...
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