Associate Director, Media Investment & Activation

Job SummaryThe Associate Director, Activation is responsible for leading and developing a high-performing buying team, including the strategic execution, negotiation, optimization, and stewardship of media campaigns across broadcast and audio channels. Working closely with the Sr. Director, Media Investment & Activation, this role partners with Business Strategy teams to deliver effective client solutions, drive operational excellence, and ensure campaigns are executed with precision and accountability.
Key ResponsibilitiesLead the buying team in all aspects of campaign stewardship: packaging, negotiation, maintenance, and reporting.
React quickly to campaign results/revisions and oversee implementation of optimizations when required.
Ensure teams’ strict adherence to established activation and budgetary goals.
Train, direct, and mentor buying staff on an ongoing basis.
Collaborate with Business Strategy Team counterparts to provide insight on tactical execution.
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