Found Description
Job Overview
Associate – Programmatic – performs programmatic campaigns for a portfolio of WPP Media clients.
Individual Responsibilities
- Activate campaigns across different platforms such as Display & Video 360, Campaign Manager(Ex-DCM), Trade desk, App nexus, Google Analytics
- Understand programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting.
- Develop expertise in managing branding and performance‑driven clients to drive e‑commerce sales.
- Discuss campaign brief and support managers in generating programmatic media schedule to deliver client objectives.
- Undertake the campaign set‑up process for all assigned campaigns, troubleshoot tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitor the success of campaigns through Google Analytics, DSP UIs, automation dashboards.
- Accountable for the ongoing ...