The Department
As part of the Club’s Membership, Strategic Marketing and Branding Division, the Membership CRM & Intelligence Department plays an essential role in providing quality decision analytics to achieve customer experience excellence for all HKJC Members and their families.
The Job
Prepare and evaluate marketing campaigns performance result for the Management Conduct behavioural analyses on Members’ transactional data and reference to market / industry data for like-for-like comparative reviews Conduct business impact analysis and data modelling to facilitate business decision making on Membership policy reviews in terms of sizing, utilization and revenue impact Advocate best data practices, tools and platform, and support management in driving implementation Support new CRM system projects in terms of analytic data mart maintenance and marketing campaign modules requirem...