Assistant Manager - SFA

Key Responsibilities

1. Sales Force Automation (SFA) System Management

• Administer and maintain Sales Force Automation (SFA) applications.
• Ensure seamless functioning of mobile applications used by field sales teams.
• Manage user access, workflows, system configurations, and master data.
• Coordinate with IT teams and vendors for issue resolution and system improvements.

2. Business Process Optimization

• Understand sales operations and convert business requirements into efficient SFA workflows.
• Identify process gaps and recommend automation opportunities.
• Drive digitization of sales activities such as order booking, attendance, beat planning, route optimization, and retailer management.
• Ensure timely creation, updating, and uploading of trade schemes and promotional programs within the SFA platform.

3. User Support & Training

• Serve as the primary ...