Assistant Manager, Retail (Marketing Communications)

Key Responsibilities

Campaign & Experience Management

• Develop and execute integrated marketing campaigns and on-ground activations.
• Coordinate with agencies and vendors to deliver high-quality campaign assets on time and within budget.
• Uphold brand voice and visual identity to ensure a design-forward shopper experience.

Stakeholder & Tenant Engagement

• Co-create marketing initiatives and joint promotions with tenants to drive mall participation.
• Build strong partnerships, develop and support strategic partnerships with Millenia Singapore, Pontiac Land Group and external partners to drive cross-property collaborations and integrated marketing initiatives.

Content & Communications

• Manage digital content across social media, websites, and EDMs.
• Support PR efforts and influencer engagements aligned with brand storytelling.