Assistant Manager, Digital Marketing Growth & Intelligence

The Assistant Manager, Digital Marketing Growth & Intelligence is responsible for managing digital marketing operations, social media performance, AI-enabled content initiatives, and automation execution to strengthen EcoWorld’s digital presence and support branding objectives. The role works closely with branding and Business Units to execute integrated digital campaigns and enhance audience engagement.

Responsibilities

• Manage and execute integrated digital marketing campaigns across social media, paid media, and digital platforms.
• Coordinate campaign timelines, content calendars, and deliverables to ensure smooth execution.
• Support branding, placemaking, launches, and Group-wide initiatives through strategic digital amplification.
• Oversee day-to-day management of EcoWorld’s digital and social media platforms.
• Develop platform-specific content strategies to improve audience engagement and brand consistency.